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1/ One of the first things I did when I accepted the position as Head of Growth for @Baremetrics was to reach out to the people I know and trust for advice.
I knew that it’s vitally important to surround yourself with people smarter than you and seek out help.
4/ First, focus on collecting and making sense of all your data
Get a handle on all your quantitative data: - Google Analytics - CRM segmentation - Conversion rates across the funnel - Product usage and adoption - Business metrics
5/ Get a handle on all your qualitative data: - Survey data - Phone/video interview recordings and notes - Churn and cancellation insights - Customer reviews on sites like G2 Crowd, etc. - Questions asked in live chat or support tickets
2/ I had my own preconceived ideas of what I should do, what I should focus on first, etc. but I wanted a sounding board and to see what else they had to say, seeing that they’ve gone through a similar opportunity.
Patterns are starting to emerge…
3/ And not just your basic “talk to your customers,” “get early wins,” “win the trust of your coworkers.”
Real stuff. No fluff.
Here are some of the high-level trends that have emerged:
6/ Secondly, understand who your customers are, where you can find and communicate with them, and why they choose your product.
Get a grasp not just on who your customers are, but who your BEST customers are and why.
What is it about them that makes them great customers?
10/ No growth hack can solve bad positioning.
Positioning is the “market fit” part of “product-market fit” and it’s likely the part you are ignoring.
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